Milk and Sugar

Since this week has quickly become seersucker week after selling more seersucker bow ties than we thought possible, I thought I'd share a little about this special fabric.  Maybe I'm a geek, but I think it is pretty cool.  Here's what Wikipedia has to say:

seerpolelg

Seersucker is a thin, puckered, all-cotton fabric, commonly striped or chequered, used to make clothing for spring and summer wear. The word came into English from Hindustani (Urdu and Hindi), which originates from the Persian words "shir o shekar", meaning "milk and sugar", probably from the resemblance of its smooth and rough stripes to the smooth texture of milk and the bumpy texture of sugar.

rainbow
During the British colonial period, seersucker was a popular material in Britain's warm weather colonies like British India. When Seersucker was first introduced in the United States, it was used for a broad array of clothing items. For suits, the material was considered a mainstay of the summer wardrobe of gentlemen, especially in the South, who favored the light fabric in the high heat and humidity of the summer, especially prior to the arrival of air conditioning.

The fabric was originally worn by the poor in the U.S. until undergraduate students in the 1920s, in an air of reverse snobbery, began to wear the fabric.  Damon Runyon wrote that his new habit for wearing seersucker was "causing much confusion among my friends. They cannot decide whether I am broke or just setting a new vogue."

20130319-234616.jpg


thecordialchurchman
thecordialchurchman

Author



3 Comments

PapaBear
PapaBear

March 21, 2013

Research geeking runs in the family.

howtobeswell
howtobeswell

March 20, 2013

Reblogged this on How to be Swell and commented:
Here is another great post from my friends at the Cordial Churchman. I read it this morning on the first day of spring and I wanted share it with my swell readers as well. This post is about the seersucker bow-tie, the perfect accoutrement for your spring wardrobe. If you haven’t checked out the cordial churchman yet, I urge you too now. They make beautiful bow ties and will even convert and re purpose some of your old neck ties for you. In a word they are Swell!

Jacquelyn Lichi Stager
Jacquelyn Lichi Stager

March 21, 2013

wow that’s very interesting! the display looks fantastic!

Leave a comment

Comments will be approved before showing up.